• Identify real estate investment and development opportunities in specified market area.
  • Determine the market potential to develop proposed real estate development.
  • Based on forecasts of demand, competitive supply, and future development opportunities.
  • Identify target markets/user groups, strength of demand, characteristics of demand (lot sizes, mix and sizes of building uses, absorption potential, pricing).
  • Propose development and marketing strategies to counter competition, maximize market penetration, and realize greatest possible revenue.
  • Market risk assessment.